Seth Odell

Drew Millikin, Director of Recent Graduate Relations at Groton School interviews the Director of public information and web publishing at Phillips Academy in Andover, Stephen Porter. Phillips Academy is a boarding high school that serves just over 1,000 students, and Steve has been at the school for the past eight years leading its web and social media development efforts.

Editorial Note – Google Hangouts was giving us some trouble this particular evening, so we apologize for the sometimes garbled audio and poor image quality.

Taken from the live broadcast May 16th, 2013

THANK YOU TO OUR SPONSORS:

OMNIUPDATE

OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at omniupdate.com

INIGRAL

Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out our latest infographic on how high school students use social media in their college search.

Social media interns and student ambassadors tak over this episode of Admissions Live and present their goals for the 2013-2014 academic year. Host Ashley Hennigan introduces the group before handing over the broadcast to Erin Supinka (Rochester Institute of Technology,) Alex Kowalsky (University of Wisconsin – Madison,) Avery Johnson (University of San Diego) and Emma Daitz (Champlain College.) Hear their thoughts on representing their universities, favorite projects and more.

Taken from the live broadcast, May 14, 2013.

Topics discussed during the LIVE broadcast include:

• Job roles
• 2013 projects
• Text messaging
• Setting goals
• Technology
• Management
• Professional development
  … and more

THANK YOU TO OUR SPONSORS

ZINCH.com Zinch has partnered with the Center for Student Opportunity to provide free professional development. E-mail outreach@zinch.com, tweet @socialadmission, or visit www.zinch.com/webinars to sign up!

WELCOME TO COLLEGE, Where college visits are made simple! The mission at Welcome to College is to help students find colleges where they will flourish. They believe it’s all in the visit and have created free web and mobile applications to plan, rate, share and compare the entire college visit process. Parents and high school counselors can also create an account to share their impressions. Check out Welcome to College today! Read More

Wednesday, May 15th at 12:00pm EST
Broadcasted over Google Plus, On-Air Hangout
Conversation: #SAlive

This week on Student Affairs Live, we will be talking about the Student Affairs Technology Unconference (SAtechUN) events happening all over the country this summer!  After the success of the SATech Boston Unconference events that took place at Boston University over the past two years, the growth and expansion in 2013 to TWELVE different locations is extremely exciting!

We will be joined by an esteemed panel of SATechUN hosts including Ann Marie Klotz, Director of Residence Education at Oregon State University and host of SAtech Oregon; TJ Logan, Associate Director of Administrative Services at the University of Florida and host of SAtech Florida; Paul Schantz, Director of Web and Technology Services in Student Affairs at  Cal State Northridge and co-host of SAtech California with Joe Sabado; Kristen Abell, Web Coordinator at the University of Missouri at Kansas City and host of SAtech Kansas City; Jennielle Strother, Vice President of Enrollment Management at Seminary of the Southwest and host of SAtech Texas; and Sienna Abdulahad, Communications Specialist at Virginia Tech and host of SAtech Virginia.  They will all share their stories, especially why they chose to get involved and bring a Student Affairs Technology Unconference event to their campuses!

If you have any questions for our panelists, please leave them in the comments below, or tweet them, adding the #SAlive hashtag!  Please join us LIVE on Wednesday! If you can’t watch LIVE, then please watch the replay in syndication!

On this episode of Admissions Live, “2012-2013 Tech Trends in Admissions,” host Ashley Hennigan delivers a solo show covering web and communication technology trends from this year’s recruitment cycle. Hear her thoughts on what is emerging, what will stick and what has a long road to ubiquitous adoption.

Taken from the live broadcast, May 7, 2013.

Topics discussed during the LIVE broadcast include:

• Email with school counselors
• Live chat and video interviews
• Text messaging
• Social media integration
• Google+ Hangouts
• Admissions mobile apps
• Live streaming
  … and more

THANK YOU TO OUR SPONSORS

ZINCH.com Zinch has partnered with the Center for Student Opportunity to provide free professional development. E-mail outreach@zinch.com, tweet @socialadmission, or visit www.zinch.com/webinars to sign up!

WELCOME TO COLLEGE, Where college visits are made simple! The mission at Welcome to College is to help students find colleges where they will flourish. They believe it’s all in the visit and have created free web and mobile applications to plan, rate, share and compare the entire college visit process. Parents and high school counselors can also create an account to share their impressions. Check out Welcome to College today! Read More

Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much time focusing on how students can be successful at personal branding, digital identity transitions, the importance of developing a personal learning network, how digital media is affecting student learning, and what role colleges should play in all of this.

Taken from the live broadcast May 9th, 2013

THANK YOU TO OUR SPONSORS:

OMNIUPDATE

OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at omniupdate.com

INIGRAL

Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out our latest infographic on how high school students use social media in their college search.

On this episode of Higher Ed Live, we recap the CASE Social Media and Community Conference (#casesmc) held April 17-19 in Cambridge, Mass. Guest host Patrick Powers is joined by Allie Morse from Brandeis University, Melanie Sidwell from the University of Colorado at Boulder, Vanessa Theoharis from Babson College, Mike O’Neill from Rensselear Polytechnic Institute, Keith Hannon from Cornell University and Mallory Wood from mStoner.

Taken from the live broadcast May 2nd, 2013

THANK YOU TO OUR SPONSORS

OMNIUPDATE

OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at omniupdate.com

INIGRAL

Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog Inigral Insights for posts on admissions marketing, student engagement, and social media in higher education. www.inigral.com

On this episode of Admissions Live, the second show in a two-part social media series, “Social Media Strategy for Yield,” guest host Nicole Lentine is joined by Jeff Puklin and Josh Jensen from Connecticut College, Brandon Croke, Senior Marketing Manager at Inigral, and Kelsey Donohue, current student at Marist College. Hear their thoughts on building awareness, increasing engagement, and driving enrollment with social media.

Taken from the live broadcast, April 30, 2013.

Topics discussed during the LIVE broadcast include:

• Decisions made on social media
• Research findings
• Community engagement and yield
• Social media contests
• Google+ Hangouts
• Facebook groups
• Private social networks
  … and more

THANK YOU TO OUR SPONSORS

ZINCH.com Zinch has partnered with the Center for Student Opportunity to provide free professional development. E-mail outreach@zinch.com, tweet @socialadmission, or visit www.zinch.com/webinars to sign up!

WELCOME TO COLLEGE, Where college visits are made simple! The mission at Welcome to College is to help students find colleges where they will flourish. They believe it’s all in the visit and have created free web and mobile applications to plan, rate, share and compare the entire college visit process. Parents and high school counselors can also create an account to share their impressions. Check out Welcome to College today! Read More

Wednesday, May 1st at 12:00pm EST
Broadcasted over Google Plus, On-Air Hangout
Conversation: #SAlive

Back in February, we had one of our most viewed shows of the semester when we focused on our Health, Fitness, and Wellness.  As May begins, we will once again, via  Google Plus On-Air Hangouts, be joined by this esteemed panel of Student Affairs professionals, including Julie Leos, Assistant Director of Residence Education at the University of Michigan and manager of the Student Affairs Fitness blog; Connie Aramento, Associate Director of Academic Advising at Worcester Polytechnic Institute, who also is a Certified Holistic Health Coach at Soul Sync Wellness; Debbie Becker, Assistant Director of Residential Education from Johnson and Wales University who also is a personal trainer and Linda Kasper, Director of Residential Life and Education at the University of South Florida, who is also an endurance athlete and has completed many century rides, half marathons, and triathlons.

If you have any questions for our panelists, please leave them in the comments below, or tweet them, adding the #SAlive hashtag!  Please join us LIVE on Wednesday! If you can’t watch LIVE, then please watch the replay in syndication!

Linda Kasper is the Director of Residential Life and Education at the University of South Florida (go bulls!). Linda grew up in Michigan, and is proud of a student affairs career that has allowed her to call many places home (Florida, Arizona, Oregon, Vermont, Washington State and mainland China).  Linda is an endurance athlete and has completed many century rides, half marathons, and triathlons. She gets her best ideas when on the seat of a bicycle, under the water, and running while surrounded by woods, mountains, water and/or cacti. Linda shares her enthusiasm for working out with others – focusing on getting people started and including fitness as part of a healthy lifestyle. Creating supportive work environments within Student Affairs that support our fitness goals is important.

For thirteen year fitness was a priority for Debbie Becker. As a competitive gymnast it was necessary to work out regularly and maintain excellent mental and physical health. All of that changed once college entered the picture; the gym was replaced with the local bar and leotards were exchanged for cigarettes. This unhealthy lifestyle lasted almost as long as her gymnastic career, but January 1, 2011 brought about a renewed energy and commitment to change.  It began with working out regularly, then quitting smoking, and finally transitioning to a whole foods, plant-based diet. In April 2012, Debbie obtained her Personal Trainer Certification and today you can find Debbie leading boot camp classes on campus while serving as a role model of wellness for her colleagues and students at Johnson & Wales University.

Connie Kanella Aramento is a  Certified Holistic Health Coach certified by the American Association of Drugless Practitioners. She received her training and certification to practice Health Coaching at the Institute for Integrative Nutrition in New York City, which is the only nutrition school integrating all the different dietary theories — combining the knowledge of traditional philosophies with modern concepts like the USDA food pyramid, the glycemic index, the Zone and raw foods.

I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.

I had nearly given up on this mystery – writing this off as just another way I don’t understand women – until of course I saw my male friends doing this, too.

No, I must figure this out. I need to understand! But, I couldn’t. I couldn’t understand why these individuals didn’t view their “selfies” as desperate and transparent attempts for attention and approval. And then, I felt a duck-faced friend’s selfie speak to me.

“Kind of like those ‘jokes’ you tell on Facebook, Eric?”

“That’s not the same thing at all.”

“Seems like a pretty desperate attention grab to me. We get it! You think you’re funny!”

“No, I AM funny.”

“Yeah, and I’m hot.”

Every post is a “selfie” – the desire for social approval. We seek out recognition for that which we value in ourselves. “Selfies” are absolutely weird. But we all do it – with every post.

So now that we have broken the code, let us reserve judgment and instead go forth and create beautiful opportunities for students to express themselves socially in a wholly positive way.

About the Author
Eric Olsen is Director of Enrollment Communications for Lewis University, a mid-sized Catholic and Lasallian University near Chicago, IL. Follow Eric on Twitter.

Host Jeff Stevens @kuratowa and a panel of HighEdWeb: Florida attendees discuss their experiences at the conference and in the wider world of higher ed web work. When not hosting Higher Ed Live, Jeff works as the assistant web manager for UF&Shands, the University of Florida’s Academic Health Center. He handles information architecture, content stratgey, and usability for the six colleges, five hospitals, and numerous clinics and centers.

Olivia Ann Hurst @k_olivia_ann  is the social media specialist for The University of Southern Mississippi, where she plans, executes and monitors social media content and strategy for the primary social media accounts of Southern Miss. She is also a resource for units on campus interested in maintaining their own social media presence.

James Young. James is the senior web designer for the University of Florida’s Academic Health Center, where he pushes pixels into interfaces that balance beauty with functional requirements.

Kate Valdovinos @gvillesalads is a program assistant and large animal client relations liaison for the University of Florida’s College of Veterinary Medicine, where she plans web and social media content and strategy for the Animal Hospitals.

Aaron Knight @farktal is a web developer for the SUNY College of Environmental Science and Forestry, where he maintains ESF’s web presences and builds information systems for public web content.

Taken from the live broadcast April 25th, 2013

THANK YOU TO OUR SPONSORS

OMNIUPDATE
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at omniupdate.com

INIGRAL
Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog “Inigral Insights” for posts on admissions marketing, student engagement, and social media in higher education. www.inigral.com

On this first show in a two-part social media series “Social Media Strategy for Recruitment,” host Ashley Hennigan is joined by Joseph Dalfonso, Social Media Coordinator at Bradley University, Gil Rogers, Director of Marketing and Outreach at Zinch, and Nicole Lentine, Senior Assistant Director of Admission at Champlain College. Hear their thoughts on building awareness, increasing engagement, and driving enrollment with social media.

Taken from the live broadcast, April 23, 2013.

Topics discussed during the LIVE broadcast include:

• Virtual tours
• Facebook apps
• Advertising with social media
• Leveraging hashtags
• Student generated research
• Social media at open houses
  … and more

THANK YOU TO OUR SPONSORS

ZINCH.com Zinch has partnered with the Center for Student Opportunity to provide free professional development. E-mail outreach@zinch.com, tweet @socialadmission, or visit www.zinch.com/webinars to sign up!

WELCOME TO COLLEGE, Where college visits are made simple! The mission at Welcome to College is to help students find colleges where they will flourish. They believe it’s all in the visit and have created free web and mobile applications to plan, rate, share and compare the entire college visit process. Parents and high school counselors can also create an account to share their impressions. Check out Welcome to College today! Read More

It’s important we don’t mistake the data-driven revolution that’s taking place right now in Higher Ed for something it’s not.

It’s not marketing.

By no means am I dismissing the importance of our laggard adoption to quantitative accountability at a campaign-by-campaign level. There is nothing more exciting than getting to know what’s working, how well and by how much – and re-allocating your marketing pie based on proven performance.

These systems keep us accountable for the art we make. But the art is our challenge.

How do we answer the question of whether or not college is really worth the cost?
How do we explain the importance of the liberal arts in terms of a comprehensive education?
How do we accurately convey our unique experience to the students most uniquely well-matched for our school?

Answering these communication challenges requires intense creativity, beautiful storytelling, and the ability to bring back emotion to a pitch that has become far too emotionless.

Now, thanks to this data-driven revolution, we will be able to test and track everything to see if our art works. Because as marketers, we are responsible for quantifying our art, yes. But, the quantification should be a given. Utilizing all available information in order to make more strategic decisions should be a given. Let us not praise ourselves for now holding ourselves accountable. Let us simply consider it immoral to no longer do so – especially now that it has become so easy to do.

The art is our challenge. So, let’s get back to it.

About the Author
Eric Olsen is Director of Enrollment Communications for Lewis University, a mid-sized Catholic and Lasallian University near Chicago, IL. Follow Eric on Twitter.

Wednesday, April 24 at 12:00pm EST
Broadcasted over Google Plus, On-Air Hangout
Conversation: #SAlive

This week on Student Affairs Live, I talked about Building Innovative Slidedecks with Paul Gordon Brown from Boston College and Courtney O’Connell from Rutgers University!  If you have been wanting to create new, exciting, and innovative presentation slides, this is one Student Affairs Live you have to watch and take notes on!  We were excited about this conversation!

If you have any more questions for our guests, please leave them in the comments below, or tweet them, adding the #SAlive hashtag!  Thanks to those who joined us LIVE on Wednesday! To those who missed it, the video replay is up above to watch the replay in syndication!

Paul Brown a PhD candidate in the Higher Education Program at Boston College where he is a Teaching Fellow, and serve as an Adjunct Faculty member at Merrimack College.  He has over 10 years of professional experience in higher education and student affairs in a diverse array of functional areas including residential education, honors programs, academic advising, and student activities.  He received his B.A. in Philosophy from SUNY Geneseo, studying abroad at New College, Oxford University, and received his M.S. in College Student Personnel at Western Illinois.  Paul currently serves with the governing board of ACPA as the Coordinator for Standing committees.  He consults and speaks frequently on social media, student development, and design.  His webpage is www.paulgordonbrown.com 

Courtney O’Connell is the Associate Director for Leadership and Training at Rutgers University. On any given day you can find her dreaming up new initiatives, learning new technology to play with, and meeting with students/colleagues with the ultimate goal in mind of empowering those around her to dream big, think different and change the world around them.

She’s a firm believer in side-projects as creative outlets and juggles any number of them at times. Most notably she envisioned and served as project manager on The Big Ideas in Higher Education Conference, and co-founded The Jersey Alliance. She has been recognized for her entrepreneurial efforts as a 99% Conference Fellow for 2013, and in 2011 she was inducted into the prestigious ACPA honor society with the Annuit Coeptis Emerging Professional award.

With a decent command of writing training publications she was honored to author a comprehensive membership development curriculum distributed nationally for Theta Phi Alpha fraternity.

Courtney firmly believes that the way we design, promote and deliver professional development needs to be examined and changed in significant ways. She plans to dedicate her career to changing the way educators learn and grow, in hopes that if we combine our expertise in student learning and development with expertise from various industries and forms of inspiration we can come up with innovative solutions to the problems we currently face in education.

Host @RyanCatherwood and guests Andrew Shaindlin, Andrew Gossen and Charlie Melichar for a panel discussion inspired by Shaindlin’s paper “The Risks in Measuring Alumni Engagement”

Andy Shaindlin @alumnifutures is a 24 year veteran of higher education advancement, and former Trustee of CASE (Council for the Advancement & Support of Education). Founder of the website http://alumnifutures.com, he writes, speaks, and (sometimes) consults on issues related to alumni relations, technology, and education. He is the Associate Vice President for Alumni Relations & Annual Giving at Carnegie Mellon University, in Pittsburgh, Pennsylvania.

Charlie Melichar @melicharlie is Associate Vice Chancellor for Development and Alumni Relations Communications at Vanderbilt, a position he has held since 2010. He is former Vice President for Public Relations and Communications at Colgate University and Director of Media Relations at the University of Maryland, Baltimore County (UMBC).

Andrew Gossen @agossen is the Senior Director for Social Media Strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division’s strategic plan. Previously, Andrew spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He also has served CASE on the Commission on Alumni Relations, was co-chair, along with Charlie Melichar, of the CASE Joint Commission Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference.

Taken from the live broadcast April 18th, 2013

THANK YOU TO OUR SPONSORS

OMNIUPDATE
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at omniupdate.com

INIGRAL
Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog “Inigral Insights” for posts on admissions marketing, student engagement, and social media in higher education. www.inigral.com

Host Travis Brock @tbrock111 interviews EMG’s 2012 International  Brand Master, Texas A&M’s VP of Marketing and Communications, Jason Cook @jason_cook.

Taken from the live broadcast April 11th, 2013

THANK YOU TO OUR SPONSORS

OMNIUPDATE
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus™ CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. In fact, it was voted as a 2012 Top Product by University Business readers—so if you need a CMS, check it out at www.omniupdate.com.

INIGRAL
Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog “Inigral Insights” for posts on admissions marketing, student engagement, and social media in higher education. www.inigral.com